A premiere that proved one story can unite the world.
Client
With Prime Video for 13 Lives
The Challenge
Prime Video needed a global launch for Ron Howard’s Thirteen Lives—to turn it into a must-watch streaming release and drive awareness and viewership at scale. The campaign had to work across markets, feel authentic to the true story, and cut through with a strong, shareable idea.
The Idea
The Most Diverse Audience, bringing 100 strangers together for a premiere. People who seemingly had nothing in common, until the screening revealed they were all connected to the 2018 rescue through posts, prayers, support and real-world involvement
The Solution
- Captured one night as a global content system: produced a hero film (“The Dream Audience”) and carved it into a full suite of social/digital/PR assets in multiple formats
- Packaged it for worldwide rollout: a modular toolkit (edits, cut-downs, messaging, PR angles) distributed for use across 180+ markets.
