Rejuvenating the energy cooperative with fun as the idea.
Client
Plenty
The Challenge
The energy world feels opaque and frustrating: unpredictable prices, empty promises, and greenwashing have made people sceptical. Plenty needed to launch as a new 100% cooperative investment brand (a sister brand of Bolt), convincing people that investing in local renewables can be smart, accessible, and genuinely exciting—not niche, preachy, or boring.
The Idea
Make clean-energy investing irresistible: a bold, fun act of optimism where people can literally put their money into local energy of tomorrow.
The Solution
- We made “fun” the strategy, not the styling, because it’s the fastest way to bring a cooperative out of the niche and into the mainstream.
- Launched with a PR-first statement in the street: a high-impact mural that you can’t ignore, designed to start conversation and earn attention.
- Wrote a radically honest manifesto that explains the offer in plain language: invest in new local energy sources (wind/solar/water), have a say, and aim for a return.
- Built a full campaign system: hero video + OOH + social formats that carry the same voice and make the offer easy to understand, share and act on.
