European launch campaign built around one simple, ownable product truth.
Edgard & Cooper was launching a European-wide TV campaign and needed to make the brand feel distinctive, memorable and emotionally appealing across different markets. The challenge was to introduce the brand at scale without losing the warm, playful tone that makes Edgard & Cooper stand out.
Show pet food through the eyes of the real decision-makers: dogs.
Created a set of tv-commercialsbuilt around simple, charming dog-led stories that make the product benefit easy to understand and enjoyable to watch.Developed a campaign approach that could travel across European markets while keeping the brand’s humour, warmth and pet-first personality intact.Delivered a TV-led launch that helped Edgard & Cooper move from a strong challenger brand to a more visible European player.
